Turn your customer wins into more business.
We help your champions sell for you with credible outcomes buyers trust.
In today’s market, 92% of enterprise deals are decided by committees, and nearly half of buyers admit they make “defensive” choices to protect their reputation.
Whether you’re a market leader or an early-stage company, buyers need proof from people like them to feel confident moving forward.
We help you turn real customers into trusted champions.
They share clear, relatable outcomes that reduce buyer risk, earn trust, and move decisions closer to yes.
THE PROBLEM
You know customer proof builds buyer trust, but you’re not sure how to make it work at scale.
HOW WE CAN HELP
Customer Advocacy Program Build (30 Days)
$2,999 · One-time
If the gap analysis shows there’s something worth building, the next step is structure.
★ Cleaning up and organizing core customer evidence
★ Establishing a Signature Reference Program tied directly to active pipeline
★ Designing the foundation for an Insider Council or customer community
★ Implementation of reporting and process that can be done with in-house resources, and run by your team
Fractional Customer Advocacy Program Leader
$4,999 · per month
We can design advocacy programs and run it with you, or help optimize your existing effort.
Our focus is on elevating your customers and helping them clearly articulate outcome-based success in ways that feel authentic to them and useful to your team.
That includes:
★ Operating and evolving the customer council or community
★ Elevating the careers and personal brands of your top advocates
★ Supporting customers so they can clearly articulate the value they’re getting
★ Keeping use cases, videos, reviews, and references current as deals and priorities change
★ Protecting customer trust so advocacy stays genuine, not extractive
Customer Advocacy Program Gap Analysis (1 hour)
$199 · One-time
We start by reviewing the customer evidence you rely on today, including:
★ Your customer web page, written customer stories
★ Review of recorded videos and social posts
★ Peer reviews on platforms like G2 or Gartner
★ Programs, operations, automation and reporting
We look at how customer evidence is being used, where it breaks down with buyers, and what’s missing.